Welcome to Kerrie Louis . com

I am an award winning copywriter, web designer, and information architect, focused on functionality and the entire user experience, with knowledge of both technical aspects and design principles.

I've been working in the creative arts for over twenty years, fifteen of those as an on-air radio personality at stations across the country. These experiences have equipped me with a vast knowledge and rich understanding
of the entire creative process.

I have my Bachelor's in Rhetoric & Communications from the University of California at Davis, and my Associate's in Digital Art & Design from Madison Media Institute.
These complementary degrees give me a unique and layered amalgam of skills that I look forward to sharing.

I am seeking a team position with an advertising agency creative department as a copywriter, web designer,
and liaison with sales and developers.

Career History

  • Copywriter, Madison Media Institute. College of Media Arts
  • Promotions Coordinator, DDB Needham/Jack Wodell. San Francisco Ad Agency promoting pictures for Fox and Disney
  • Marketing & Production, FastSigns. Madison Sign & Graphics shop serving clients from the UW to ESPN
  • Advertising & Marketing Assistant, The Tsuruda Group. Sacramento firm specializing in print media for clients including the California Department of Transportation
  • On-air Talent & Copywriter, Radio stations in various formats across the country, including WBZU Madison, WJRZ New Jersey, KWOD Sacramento, and KKLZ Las Vegas


  • Fifteen years as an on-air radio personality (#1 Arbitron rated)
  • Additional media positions in sales and marketing. Experience in production, promotions, copywriting, advertising, and fund-raising, for all formats including news, sports, talk-radio, TV, film, voice, and print
  • Skilled at audio creation, development, and editing
  • A respect for detail, essential for proof reading, editing, trouble shooting,
    and content management


  • Bachelor's (B.A.), Rhetoric & Communications, University of California at Davis
  • Associate's (A.A.), Digital Art & Design, Madison Media Institute (Dean's List)
  • Focused training in design and design software, including Photoshop, Illustrator, and InDesign, with additional training in HTML5 & CSS3, JavaScript & jQuery,
    PHP includes, SEO, Entertainment Law, audio production & editing, and digital photography
  • Continuing education via seminars, conferences, and online training

  • Member, InDesign User Group and Design Madison
  • Winner, 2013 ADDY Awards, Radio Campaign and Copywriting

(Résumé PDF)