Twitter Feed

“Simplicity is the ultimate form of sophistication.”
– Leonardo da Vinci

“The talent for discovering the unique and marketable characteristics of a product and service is a designer’s most valuable asset.”
– Primo Angeli

“The secret to creativity is knowing how to hide your sources.”
– Albert Einstein

“Less is more.”
– Mies van der Rohe & Buckminster Fuller

“I never design a building before I’ve seen the site and met the people who will be using it.”
– Frank Lloyd Wright

“Good design goes to heaven; bad design goes everywhere.”
– Mieke Gerritzen

“Design should never say, 'Look at me.' It should always say, 'Look at this'.”
– Anonymous

“Graphic design will save the world, right after rock and roll does.”
– David Carson

“Earth, without art, is just eh.”
– Anonymous

“Design is the method of putting form and content together. Design, just as art, has multiple definitions. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated”
– Paul Rand

Welcome to Kerrie Louis . com

I am an award winning copywriter, web designer, and information architect, focused on functionality and the entire user experience, with knowledge of both technical aspects and design principles.

I've been working in the creative arts for over twenty years, fifteen of those as an on-air radio personality at stations across the country. These experiences have equipped me with a vast knowledge and rich understanding
of the entire creative process.

I have my Bachelor's in Rhetoric & Communications from the University of California at Davis, and my Associate's in Digital Art & Design from Madison Media Institute.
These complementary degrees give me a unique and layered amalgam of skills that I look forward to sharing.

I am seeking a team position with an advertising agency creative department as a copywriter, web designer,
and liaison with sales and developers.

Career History

Copywriter, Madison Media Institute. College of Media Arts
Promotions Coordinator, DDB Needham/Jack Wodell. San Francisco Ad Agency promoting pictures for Fox and Disney
Marketing & Production, FastSigns. Madison Sign & Graphics shop serving clients from the UW to ESPN
Advertising & Marketing Assistant, The Tsuruda Group. Sacramento firm specializing in print media for clients including the California Department of Transportation
On-air Talent & Copywriter, Radio stations in various formats across the country, including WBZU Madison, WJRZ New Jersey, KWOD Sacramento, and KKLZ Las Vegas

Experience

Fifteen years as an on-air radio personality (#1 Arbitron rated)
Additional media positions in sales and marketing. Experience in production, promotions, copywriting, advertising, and fund-raising, for all formats including news, sports, talk-radio, TV, film, voice, and print
Skilled at audio creation, development, and editing
A respect for detail, essential for proof reading, editing, trouble shooting,
and content management

Education

Bachelor's (B.A.), Rhetoric & Communications, University of California at Davis
Associate's (A.A.), Digital Art & Design, Madison Media Institute (Dean's List)
Focused training in design and design software, including Photoshop, Illustrator, and InDesign, with additional training in HTML5 & CSS3, JavaScript & jQuery,
PHP includes, SEO, Entertainment Law, audio production & editing, and digital photography
Continuing education via seminars, conferences, and online training

Member, InDesign User Group and Design Madison
Winner, 2013 ADDY Awards, Radio Campaign and Copywriting

(Résumé PDF)